Multiple
Superica Restaurants
Superica, Chef Ford Fry’s Tex-Mex concept under Rocket Farm Restaurants, is known for vibrant, design-driven spaces and a growing footprint across major U.S. markets. Choate is honored to have partnered with Fry and Rocket Farms Restaurants for construction of seven locations across the Southeast.
- Square Footage
142,000 Combined
- Location
Multiple
- Market Sectors
- Hospitality, Interiors, Retail & Mixed-Use
- Attribute
- Repeat Client
Projects At a Glance
Dunwoody, GA | 5,619 SF
A former Outback Steakhouse was renovated to create this new Superica restaurant. The project included demolition of the existing patio enclosure, partitions, doors, and lay-in ceiling, plus removal of built-in seating and refreshed paint. The refreshed space features a new breeze block wall, uncovered patio, colorful dining room, open kitchen, and full bar.
Charlotte, NC | 7,400 SF
Set in a 100-year-old repurposed textile mill, Superica Charlotte blends historic character with hand-painted Moroccan tiles, a patina’d zinc-faced concrete bar, reclaimed wood millwork, custom lighting including WW2-era tent lights, and custom-fabricated exterior doors.
Cary, NC | 5,581 SF
This first-generation space is located in a four-story building within a popular mixed-use development. It features custom millwork, plaster walls, and steel replica windows. A mezzanine houses mechanical systems, while a steel-supported canopy creates 1,000 SF of outdoor seating. Outdoor features include copper gutters, wooden planters, fans, and hanging heaters.
Atlanta, GA | 5,000 SF
A former warehouse is transformed into an upscale restaurant featuring wood-burning grills and an indoor/outdoor patio bar. The space incorporates masonry, exposed steel, custom lighting, rope elements, and pivoting doors for an industrial yet refined feel.
Nashville, TN | 5,890 SF
Located in the Gulch, Superica Nashville features intricate millwork, steel, decorative concrete block, and tile finishes throughout. Vintage artwork, a hand-forged chandelier made of bicycle seats, and Texas-inspired details give the space its distinctive personality. A 1960s-inspired carport roof covers part of the outdoor patio, where breeze block walls and pavers create a layered indoor-outdoor dining experience.
Charlotte, NC | 7,000 SF
Built in an existing shell building, the Strawberry Hill location features a faux brick cornice and faux board-formed concrete entrance. Inside, a modern dining area, bar, and partially open kitchen create a unique and inviting atmosphere. A reclaimed wood slatted partition separates the bar and dining areas, while an outdoor courtyard with a mobile cocktail bar offers ample open-air seating.
Winter Park, FL | 5,600 SF
Located in high-end Palms Hill shopping center, this two-story restaurant channels a Wild West aesthetic with a modern, open dining room and eye-catching bar connected to a partially open kitchen. Reclaimed wood slatted partitions define the space and anchor the design.
From my first site visit until opening day, [Choate’s] team remained focused on providing a quality product. From their knowledge of construction, attention to detail, and ability to deal with multiple challenges along the way, the dedication shown by the [project team] was above and beyond my expectations.
David Hester, Vice President of Development, Rocket Farm Restaurants
Related Experience
Multiple
Superica Restaurants
Kiawah Island, SC
Kiawah Island Golf Resort
- Multiple
Botiwalla Restaurants
- Atlanta, GA
J. Alexanders
- Raleigh, NC
Genesys
- Davidson, NC
Ingersoll Rand
View All
