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Constructed within an existing shell building in the Strawberry Hill shopping center, the restaurant was designed as a distinct interpretation of Superica’s established identity rather than a duplicate of the South End location. To add architectural interest, the exterior top cornice includes faux brick while the entrance features faux board formed concrete The build-out includes a modern open dining area and bar, partially open kitchen, and restrooms. A slatted wall partition constructed of reclaimed wood defines the bar and dining areas.

Strawberry Hill's exterior extends the restaurant’s retro West Texas character beyond the dining room. The storefront is defined by a simple masonry façade, dark-framed windows and doors, vintage-inspired signage, and a covered entry that gives the space a casual roadside-restaurant feel. A spacious outdoor patio adds dining and gathering space, anchored by a converted 1970s-style trailer that serves as a seasonal satellite bar. String lighting, informal furnishings, landscaping, and nostalgic details create a lively, relaxed setting connected to the surrounding Strawberry Hill development.


Having a partner such as Choate, with their resources, expertise and trade partners is an essential part of our success. I can honestly say that without you and your team, Superica Strawberry Hill would not have become a reality. Our relationship with Choate goes much farther than just client/contractor...It truly is a partnership, and I look forward to many more years of working together.
David Hester, Vice President of Development, Rocket Farms Restaurants