Mercedes-Benz of Tampa

The project team updated customer-facing spaces to reflect the sophistication of the Mercedes-Benz brand. Improvements included new furniture, a modernized welcome center, upgraded finishes, and digital wall features that create a more contemporary, technology-forward environment. These enhancements help deliver a stronger first impression while elevating the overall ownership experience.

Renovating an operating dealership required detailed phasing, schedule discipline, and close coordination with ownership and staff. Choate balanced ongoing customer activity with construction progress, delivering targeted upgrades with minimal disruption to daily operations.

A refreshed AMG Performance Center was incorporated into the renovation, creating a dedicated environment tailored to Mercedes-Benz’s high-performance sub-brand. The upgraded space highlights AMG vehicles and reinforces the performance heritage central to the Mercedes-Benz lineup.

Beyond the showroom, the existing campus includes offices, training rooms, a roof deck, car wash, and detail center. Renovation work carefully integrated with these operational spaces to improve functionality while maintaining the premium standards expected of a luxury dealership.